Reverse Brief
Design a website, poster, and animation to celebrate Bats' 30th year anniversary. This event will host three plays that are interpretations of Warren Maxwell's songs and lyrics. Choose these three songs that will be used for the plays and decide on a common theme that will inform the title, as well as guide the chosen visual style. Include:
- A title that is easy to remember, embodies the concept and visualises the essence of the plays
- A transmedia campaign that tells the story of Bats' journey, and is appropriate in terms of the target audience.
- A visual system that is consistent with the chosen season across different media - this includes the choice of typography, styles, colours, imagery...
(We have chosen to design a website, posters and animate advertisements for social media: e.g Facebook, Instagram and Twitter, as this is appropriate for the target audience.)
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Website development
We quickly developed some home page concepts for our website on Illustrator, based on our first posters that were being designed at the sam...
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