Target Audience

Target Audience

- People that have grown up with Bats: celebrating the cycle of life 
- New Bats audience members (younger)/new generation that are starting on their journey with Bats
-Trying to create something that relates to all stages of life so everyone can relate to the plays in some way
- Mainly focusing on a social media marketing campaign (Twitter, Facebook, Instagram) alongside a few posters at bus stops and in the city where these people will be
- Because we are looking at a wide target audience, the aesthetic of these advertisements and posters must be attractive, approachable and vibrant to multiple age groups. For example, a minimalist, modern design approach is not appropriate in this context.