Animation concept development

At first, we wanted a bouncing ball that was super lively as we've developed it we connected it more to biological elements and making it look like cells. the end frame is also a reference to both circadian rhythm and guitar strings.

Animation progress

This was the first draft and blocking of our animatic to get a feel for after effects and how to make things move the way we want. We're both not super confident using it so we just did this to see what we could do from our learning in the labs.

This is about a weeks development on the animatic still unsure how to transition into the next part of the animation. Some edits also need to be smoothed out in the music and it's cuts.

Some more development and progress on our animatic the cuts are a bit smoother but I still need to work on the end card.

This is pretty close to the final animation a couple of hard edges on the circle bit just need to be smoothed out.

This is the final animation that we have submitted, we also did another variation which is attached below to include the use of the "rhythm lines" however we feel it looks messy and distracts from the movement and lifelike white blob that is the main feature of the animation. 

We do however think it makes it hard to connect the two together so we want to create a short social media animation that will connect the two together bring the blob together with the line pattern. 

Poster development

WK 3: website analysis homework

Analysing website for WK3 homework:
Amrita: Kowtow website (retail: clothing)

The site is very minimalist which reflects the clothing brand; Kowtow sells sustainable wardrobe staples. Everything is laid out in a fairly structured manner, fitting to a clear grid, with each photo being given plenty of space. The text in comparison to each image is much smaller, giving the photos even more space to breathe. All of the colour comes through in the photographs, allowing the viewer to focus all of their attention on how the actual products work. 

Small details add more interest to this simple website. For example, when you reach the top of the page from scrolling up the logo gets bigger before going back to normal size. When scrolling over each navigation title the below bar extends with more detail, with each title again being neatly separated out in a clear grid. The amount of detail in the navigation site, although simple, makes it very easy to navigate the website. 

When scrolling over an image of a model wearing Kowtow clothing, another image showing a different pose in the same outfit is shown. 

When searching for clothing, you are given the option to view the clothes on a model or on their own. There are also added search options to refine what you are looking for - e.g colour, or size. 

Ella:
Wellington City Council website: information
I really love this website because of the way it stores so much information in a neat and easy to navigate way. The council has so much information to get across to the public and I feel like this is organised in a way that is easy to get around.

The website also has consistency and feels very "Wellington" throughout it does a great job of showcasing the city and its events. The news events section is really well done and easy to navigate.

The four-column grid runs throughout the website and keeps the structure strong. The text also works really well together with larger headings and the information being a lot smaller.

Development of visual style

We've developed a basic digital storyboard for our new animation, which has changed since the interim. This starts off with a circle growing out of nothing, then bouncing around, pulsing, growing etc as the colours behind change with each main movement. Once the circle has grown to size it grows the black rectangular lines, which will individually move up and down to the music (we are considering using all 3 of Warren's songs that we have chosen). These lines will eventually turn into our logo, and the final slide will show the Bats 30th anniversary logo. 

Interim 1

We received positive feedback in our interim on our logo, name and general visual concept. Our feedback for our animation was that our theme is rhythmic and abstract, and our animation should reflect this. We were shown video examples of really simple illustrations moving to sound and music, which we can take on board to show our life journey in a much more simple manner. 

Lab Week 2: Basic animation